Facebook Ads are gaining ground in digital marketing not only becausethey cost 35% less than the online average or their huge exposure of 1.26 billion users - 874 million of them, active mobile users - but also because they are better targeted, customized and measured.

There are more than 20 different Facebook Ad Types in order to better deliver your message than in traditional media, according to your industry, audience, means and various other factors, crucial for your ROI.

Furthermore, the liberty to pause and play the ads in real time or change them to better perform is also another vital element that makes Facebook Ads a valuable marketing tool to give you the best possible return for your money.

See all Facebook Ads facts in detail, in the following infographic:

Source: Social Media Today

Bottom line, engaging in Social Media is important for your business but advertising in Facebook is important too whether you own a Facebook Page or not.