The Client

Must, is the No 1 monthly fashion / lifestyle magazine in Cyprus based on sales, according to five consecutive official readership surveys, and through the independent company readability WatchMedia.
By possessing a team consisting of an explosive mixture of unrepentant fashionistas, devotees of the good life and fearless investigators of life stories and secularism, Must sets trends in Cyprus and is always in the limelight of the public for high quality production and adoption.

The Challenge

• Design and build a unique and fashionable website
•  Create a simple user interface with clear areas of information
• Reach new readers and drive interest to the magazine
• Establish a strong online presence
• Give access to a fully compatible CMS to control the site’s content

The Solution

• User friendly interface with clear categorization
• Glamorous design that delivers a strong fashion statement through various creative elements
• Search engine optimization to increase searchability of content
• Creation of Blogs area to increase personal approach
• Connection with sister publication websites to give users a complete experience, such as Livingetc, kathimerini.com.cy, deejay radio, etc.
• Inclusion of a Tag Cloud to help users sort content by choosing tags
• Inclusion of a Most Commented feed block to promote user’s latest comments
• Creation of slideshow to promote latest articles
• Clear and smart advertisers’ areas to avoid confusing readers
• Promotional blocks of the magazine’s key categories such as Shopping, People, On The Street, Celebs, Astrology
• Development of a HTML 5 Mobile Application for the mobile visitors of the website and a digital Newsletter

The Technology

• WebStudio for Online Newspaper
• Newsletter Management System
• Integrated with ADSTORE Advertising Platform
• XML feeds for Mobile Apps
• HTML, CSS, JS, XML

The Results

Must Magazine has now a strong online presence through a website that clearly makes a fashion statement. Using big images, interaction opportunities, social sharing features and a glossy look and feel, Must magazine joins the digital world with a spectacular website interface.